The simplest way to make an AI agent read blogs is to connect it to a source that already follows them, such as Synorb. Synorb follows company blogs, engineering blogs, research blogs and newsrooms, and turns each new post into a short summary with its key claims and a link to the post. Your agent connects through an MCP server or a REST API and can ask for one company's posts or a whole topic. Synorb publishes this guide.
Why "just browse the blog" doesn't work well
An agent can open a blog page, but every blog is laid out differently. Some have RSS feeds, many do not, and the newest post is often buried under banners and menus. An agent that scrapes blogs itself spends its effort on page layouts, misses posts, and re-reads old ones.
What to look for
- The blogs you care about, already followed. No feed hunting or scrapers to maintain.
- One format for every blog. Title, date, summary, key claims and link, whatever the site looks like.
- Only new posts. So a daily check reads only what was published since the last one.
- The original link for every post.
How Synorb does it
Synorb organizes sources into Streams. A Stream follows one organization across its real sources: its blog, newsroom, filings and podcast. Ask your agent to find the Stream for a company, then read its latest posts, or save a Beacon to follow a group of companies, such as the AI labs whose blogs you read.
Set it up
1. Get a free Synorb Key at synorb.com/connect/start.
2. Add the MCP server https://mcp.synorb.com/mcp to your agent, with the key in the Authorization header.
3. Ask:
Frequently asked questions
Can ChatGPT or Claude follow a company blog?
Not on their own between conversations. Connected to Synorb, they can read a company's latest blog posts whenever you ask, and an agent can check them on a schedule.
Does it work for blogs without RSS?
Yes. Synorb follows blogs whether or not they publish a feed.
Can I get engineering and research blogs too?
Yes. Synorb follows company, engineering, research and practitioner blogs as well as newsrooms.
What if a blog I want isn't covered?
Ask your agent to search Synorb's catalog first; searching is free. To request a source, contact team@synorb.com.